This is a recent interactive campaign Ingvar shot for Blackberry Bold. The campaigns, which appear across Asia (including Vietnam, Indonesia, Malaysia, The Philippines, Singapore and Thailand), depicts a series of event where characters receive or send messages and calls on their new BlackBerry BOLD. Since the phone has both the traditional keypad and a smartphone screen, the client wanted a way to showcase all the new features on the phone through a series of events.

The movie below (from the campaign for Vietnam) shows what happens on the country-specific websites when a viewer scrolls from left to right.


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